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SLS Barcelona marked the brand’s European debut, introducing a bold, lifestyle-led approach to hospitality in the city. From January 2025 to April 2026, we supported the property across pre-opening and early operations. Our work focused on building the marketing function from the ground up—hiring and developing the full team, and embedding structure, clarity, and direction.

Alongside this, we partnered closely with the team on key initiatives including Primavera Sound, Caro Luna, content productions, press trips, and ongoing brand activations.

The focus was simple: create alignment, build capability, and ensure the brand entered the market with clarity and consistency.

Set in the heart of the Eternal City, The Rome EDITION blends contemporary design with Roman heritage.

We externalized all marketing functions, operating as a strategic extension of the leadership team. Our work included repositioning key venues, elevating programming, strengthening brand narrative and aligning all channels with commercial priorities. We also trained and developed the in-house marketing executive while ensuring the overall commercial strategy was structured, focused and successfully executed in a competitive luxury market.

Perched above the Promenade des Anglais, the Anantara Plaza Nice Hotel is a landmark of Belle Époque architecture, reimagined for today’s luxury traveller. Its rooftop restaurant and bar, SEEN by Olivier, combines Mediterranean flavours with Chef Olivier’s global touch, making it one of the Riviera’s most coveted social spots.

Our role was to refine the positioning of SEEN and ensure both the restaurant and the hotel’s lifestyle programming were aligned with the level of excellence the property represents.

Set in the heart of Tashkent, JW Marriott Hotel Tashkent is emerging as a new benchmark for luxury in Central Asia, bringing together contemporary design, cultural depth, and a strong sense of place. The property blends modern architecture, city connectivity, and a growing F&B and wellness offering into a destination that reflects both global standards and local identity.

Our role was to shape the brand narrative and guide its positioning, identifying the hotel’s core strengths and defining how it should present itself beyond a traditional business hotel. The focus was on elevating its story, strengthening its cultural relevance, and unlocking broader appeal across international and regional audiences.

Set on the golden sands of the Costa del Sol, Gran Marbella Resort & Beach Club is redefining the destination with a vision rooted in Andalusian culture, quiet glamour, and contemporary elegance. The property blends heritage architecture, expansive sea views, and world-class F&B into a year-round luxury retreat.

Our role was to refine the brand identity and guide its positioning ahead of opening, ensuring it captured the soul of Marbella while appealing to the global luxury traveller.