A statment of ambition

Everything Now® is a strategy-led, senior-level studio partnering with luxury hotels, brands, and hospitality groups to bring clarity, direction, and alignment to their marketing and brand strategy.
We specialize in openings, repositionings, and complex marketing ecosystems where precision, expertise, and immediate impact are essential.
Operating globally from Madrid.

Now in Motion

Rosewood Hotel Group

The Madrid EDITION

The Lake Como EDITION

Minor Luxury Brands

Anantara Convento di Amalfi

The Luxury Collection Seville

Principessa Forte dei Marmi

Minor Hotels

Design Hotels

El Palace Barcelona

Hotel Investment Partners

W Rome

Our Services

Our services are designed to keep everything aligned.
We define direction through Strategic Consulting, build structured brand and creative systems through Strategy & Creative Projects, and lead ongoing marketing execution through Client Strategy.
Each level has a clear scope, but all are grounded in disciplined thinking and measurable impact.

  • Defines direction.

    We provide senior-level advisory to clarify positioning, commercial priorities, and strategic direction before execution begins.

    This is diagnostic and decision-focused work. It aligns owners, operators, and leadership teams around a clear market position and growth roadmap.

    There is no execution in this vertical. It defines the foundation others will build on.

    Best for:

    Leadership teams that need senior perspective and alignment at key moments, including oversight of complex PR and communication structures.

    Scope includes:

    • Advisory to owners, asset managers, and operators

    • Brand and hotel positioning

    • Purpose and narrative definition

    • Market and competitive analysis

    • Commercial strategy alignment

    • Opening and pre-opening strategic frameworks

    • Executive-level marketing guidance

  • Builds the platform.

    This vertical translates strategy into structured, tangible systems: identity, storytelling, creative frameworks, and experience architecture.

    It is project-based and delivery-driven. It produces the tools and assets that allow a hotel or brand to operate consistently and differentiate in the market.

    It does not manage daily marketing execution. It builds what execution requires.

    Best for:

    New openings, repositioning, or when the brand lacks a clear direction.

    Scope includes:

    • Brand identity and visual systems

    • Tone of voice and storytelling frameworks

    • Experience and concept development

    • F&B positioning and concept refinement

    • Opening creative direction

    • Signature experience design

    • Group or corporate-level brand platforms

    • Paid media strategic frameworks (not campaign management)

  • Operates and leads ongoing marketing.

    We act as the external marketing department for luxury hotels.

    This is long-term, integrated engagement. We lead, coordinate, and oversee all marketing functions to ensure alignment between brand, digital, PR, sales, and revenue.

    This vertical does not redefine positioning from scratch. It activates, manages, optimizes, and protects it over time.


    Best for:

    Businesses that need ongoing clarity, structure, and senior support.

    Scope includes:

    • External marketing leadership

    • Budget planning and allocation

    • Digital ecosystem management and optimization

    • Social media and content oversight

    • PR and communication coordination

    • Partnerships and activations

    • Alignment with Sales and Revenue

    • Performance reporting and KPI tracking

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