How to Make an Entrance—and Build an Audience That Stays
Turn up the volume. Press play. Watch the moment unfold.
Benson Boone didn’t just perform at the GRAMMYs—he arrived.
At first, he was just another fresh face, an emerging artist on a stage filled with industry giants. Then, he started singing. He held the audience in suspense, building anticipation with nothing but his voice.
Then came the moment. He leaped off the piano, took command of the stage, and delivered. The energy shifted. The crowd was hooked.
This wasn’t just a performance—it was a masterclass in launching yourself the right way. Confidence, control, momentum, and perfect execution.
And brands? Take notes. Here’s what you can steal from his playbook:
Minute 0:42—Have a proposition worth making
Boone didn’t just show up—he had something to prove. He wasn’t a household name, but in three minutes, he made sure the world knew who he was. If your brand isn’t offering something fresh, powerful, and undeniable, why should anyone care?
Minute 0:55—Be in your best shape, and practice like everything depends on it
This was his shot, and he nailed it—not by luck, but through discipline, preparation, and practice.
Boone didn’t just have to sing flawlessly—he had to look the part, move with power, and own the stage. His energy, stamina, and presence all played a role. That leap off the piano? That wasn’t just showmanship—it was a statement.
For brands, it’s the same. A great logo, slogan, or campaign means nothing if the foundation is weak. The real strength? The people, culture, operations, and execution behind it. If that’s solid, the brand speaks for itself.
Minute 1:23—Play with expectations, then go all-out
No gimmicks, no distractions. Just a controlled explosion of presence and raw talent.
At this moment, Boone isn’t relying on visuals or theatrics—he’s putting everything into his voice, attitude, and storytelling. He holds back just long enough to build tension, then lets it all go.
For brands, this is a reminder: You don’t always need to overcomplicate things. Before the big reveal, before the grand gesture—prove you have the substance to back it up. Let anticipation build, then hit hard.
Minute 2:12—When people think they got you, do it again.
Just when the audience thought they’d seen it all—he did it again. Another 360 jump. Not as dramatic as the first, but enough to keep momentum surging. The crowd went wild.
A big launch is great. But what comes after? Brands can’t afford to peak too soon and fade away. Surprise, re-engage, keep delivering.
Success isn’t just about making an entrance—it’s about staying in the game.
Minute 2:35—Say thank you—then move on to the next gig
A moment like this isn’t the finish line—it’s the beginning. Boone owned the stage, acknowledged the moment, and kept moving.
Brands? Never settle. Celebrate the wins, then plan how to do it even bigger next time.
Know your value. Own your space.
Boone knows exactly what he brings: a voice that cuts through, storytelling that connects, energy that electrifies, discipline that keeps him sharp, passion that fuels his every move, and confidence that makes the audience believe in him.
But above all? Great music.
Repeat this cycle over and over again, and you don’t just have a brand—you have an audience.
…and you got it, baby. 🚀
