Meet the Team

We are a senior team of strategists, creatives, and operators working at the intersection of brand and business. We are creatives, but we speak business. We think rigorously, act decisively, and partner closely with leadership teams to bring clarity, structure, and commercial direction to every brand we support.

  • Yamil Errasti

    Founder & Head of Strategy

    Yamil brings over 20 years of experience across global brands including Apple, W Hotels, The Ritz-Carlton and Marriott. He leads strategic direction at Everything Now, focusing on positioning, commercial alignment and long-term brand clarity. As Founder, he works closely with owners and senior leadership teams, acting as a trusted advisor on growth, identity and market differentiation within the luxury hospitality sector.

  • Alex Rolli

    Senior Manager, Client Strategy

    Alex is a marketing strategist with experience in global brand environments and experiential campaigns, including Consumer Marketing at Estée Lauder. At Everything Now, she leads client relationships and operational oversight, ensuring strategic alignment, delivery discipline and sustainable growth across retainer projects.

  • Sophie Sinclair

    Senior Manager, Strategy & Creative

    Sophie leads the Strategy & Creative Projects vertical, translating positioning into actionable brand platforms and overseeing storytelling and execution. She also leads paid media strategy and manages all group and corporate projects, ensuring disciplined coordination and commercial alignment across complex initiatives.

  • Laura Pérez

    Senior Strategy Consultant

    Laura brings more than two decades of experience in luxury hospitality marketing and communications, with senior roles at The Ritz-Carlton, Address Hotels + Resorts, and Mövenpick Hotels & Resorts. She provides high-level strategic guidance across positioning, PR and brand development, strengthening the studio’s advisory capabilities across international markets.

  • Javier Bosch

    Studio Executive

    Javi is a third-generation hospitality professional with experience in guest-facing and client management roles. As Studio Executive, he supports client projects and internal operations, reinforcing structure, commercial awareness and disciplined execution across the studio.

  • Alexis Lewis

    Client Strategy Coordinator

    Ally supports the Client Strategy vertical, assisting with coordination, reporting, research, and execution across our long-term hotel partnerships. She works closely with senior team members to help maintain structure, timelines, and performance oversight across accounts.