Perched above the Promenade des Anglais, the Anantara Plaza Nice Hotel is a landmark of Belle Époque architecture, reimagined for today’s luxury traveller. Its rooftop restaurant and bar, SEEN by Olivier, combines Mediterranean flavours with Chef Olivier’s global touch, making it one of the Riviera’s most coveted social spots.

Our role was to refine the positioning of SEEN and ensure both the restaurant and the hotel’s lifestyle programming were aligned with the level of excellence the property represents.

Working directly with the leadership team, we acted as strategic advisors to define SEEN’s culinary and brand direction, sharpen its narrative, and create a marketing structure that drives both visibility and revenue.

• Concept Refinement — Defined SEEN’s food and beverage positioning: contemporary Mediterranean with Asian influence, rooted in Riviera lifestyle.

• Messaging Framework — Created guest-facing explanations to help service teams clearly communicate the concept.

• Marketing & Programming Calendar — Structured a rolling three-month plan for events, partnerships, and activations to keep the brand relevant year-round.

• Content & Channel Strategy — Developed narrative flow for SEEN’s web presence and social media, highlighting its views, cuisine, service, and programming.

• Partnership Strategy — Identified and guided collaborations with luxury and lifestyle brands to expand reach.

• PR & Influencer Guidance — Supported selection and activation of press and influencer visits to match brand positioning.

SEEN by Olivier emerged with a sharper, more confident market presence — one that speaks to its core audience of sophisticated, experience-driven guests. With a clear narrative, cohesive programming, and targeted marketing execution, SEEN and the Anantara Plaza Nice Hotel strengthened their position as a must-visit destination in the French Riviera.

“Thanks a lot for your help on this — it was great, and I trust we are already seeing the results. Looking forward to seeing where this takes us.”

– Gauderic Harang, General Manager