Set on the golden sands of the Costa del Sol, Gran Marbella Resort & Beach Club is redefining the destination with a vision rooted in Andalusian culture, quiet glamour, and contemporary elegance. The property blends heritage architecture, expansive sea views, and world-class F&B into a year-round luxury retreat.

Our role was to refine the brand identity and guide its positioning ahead of opening, ensuring it captured the soul of Marbella while appealing to the global luxury traveller.

We partnered with the resort’s leadership to translate its vision into a clear brand narrative, aligning identity, storytelling, and marketing strategy to set the foundation for launch and long-term relevance.

• Brand Identity Refinement — Evolved visual and verbal identity to reflect the property’s Andalusian heritage and modern elegance.

• Narrative Development — Crafted core messaging pillars that express the resort’s timeless, quietly glamorous positioning.

• Beach Club Positioning — Developed the identity and launch plan for Amú Beach Club, positioning it as a year-round social and wellness hub.

• Partnership Strategy — Designed collaborations with premium brands, including the Laconicum winter sun campaign.

• Content & Storytelling — Defined the tone of voice and storytelling approach for digital channels, press, and collateral.

• Marketing Plan — Created a phased plan aligning seasonal opportunities, brand building, and revenue-driving initiatives.

• Website Management & Optimization — Oversaw content, narrative flow, and visual refinement to reflect brand positioning.

• Marketing Strategy — Developed a holistic strategy covering positioning, partnerships, digital, PR, and on-property activation.

• Strategic Guidance — Provided ongoing consultation on marketing priorities, programming, and seasonal activations.

Gran Marbella Resort & Beach Club entered the market with a distinctive luxury voice and a brand story anchored in place, culture, and contemporary sophistication. With Amú Beach Club positioned as a signature draw and strategic partnerships amplifying the resort’s reach, the property is set to become one of Marbella’s most celebrated addresses.

“We felt the value, dedication, and commitment you brought to the project at every stage — always with professionalism and a warmth that we truly appreciated.”

Gonzalo Maggi Bescos, General Manager