When The Lake Como EDITION set out to open its doors, the ambition was clear: create a property that would redefine luxury hospitality on the lake while staying true to the EDITION brand’s global identity. Our role was to bridge vision and execution — bringing clarity, structure, and momentum to every stage of the launch.

Working side by side with the Director of Marketing, we acted as both strategic partner and hands-on support, ensuring the hotel’s opening strategy was aligned with Marriott’s ecosystem, the EDITION brand promise, and the property’s unique market potential.

• Strategic Framework — Built a marketing roadmap integrating brand positioning, commercial goals, and tactical execution.

• Operational Guidance — Designed workflows, processes, and team structures to support long-term marketing operations.

• Campaign & Activation Planning — Directed seasonal campaign rollouts, launch activations, and content strategies to build brand awareness across key feeder markets.

• Stakeholder Alignment — Streamlined communication between the hotel, regional teams, and Marriott’s global departments (Digital, Loyalty, PR, and Brand).

• Budget Optimisation — Reviewed and restructured marketing investment for maximum ROI.

• Commercial Support — Advised on demand generation, feeder market prioritisation, and full-funnel strategies from awareness to conversion.

The result was a highly coordinated launch that positioned The Lake Como EDITION not just as a luxury hotel, but as a cultural destination in its own right — blending Mauro Colagreco’s visionary F&B concept, a world-class spa experience, and EDITION’s unmistakable design into one cohesive market entry.

“Yamil and Alex brought vision, clarity, and precision to every aspect of our work together. They managed complex relationships, drove tactical execution, and infused every task with creativity and energy. Thoughtful, collaborative, and genuinely fun to work with — they made a real difference.”

— Clea Irving, Director of Marketing