Everything Now is a strategy studio offering branding and marketing solutions for those who want it all – and want it now.
Everything Now is a statement of ambition. We believe in big vision, sharp strategy, and building brands with clarity, discipline, and creative impact. No compromises. No half-measures. We don’t choose between quality and speed, or vision and execution — we go for both, always. Creativity, strategy, execution, and results, designed with intent and delivered with precision. It’s not about doing more, it’s about doing what matters.
Everything Now means everything. All in. All out. All on.
Now________in Motion
SLS Barcelona
Opening Strategy
Everything Now was brought in to build SLS Barcelona’s pre-opening marketing strategy from the ground up, ensuring the brand’s signature energy, playfulness, and theatrical luxury made an unforgettable entrance in Spain.
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Our approach started with laying a strong foundation—optimizing digital channels, paid media, and content strategy to create visibility and demand. From there, we secured strategic partnerships, designed a high-impact launch event, and mapped out a post-launch momentum plan to sustain engagement. Each venue within the hotel followed the same tailored strategy—positioning them as standalone destinations while reinforcing the overall brand presence.
With summer as a key focus—when occupancy and ADR are at their peak—we built marketing initiatives to drive performance where it matters most. At the same time, we led the recruitment of top marketing talent—professionals with the right blend of luxury expertise and lifestyle edge to ensure long-term success.
The Lake Como EDITION
Opening Strategy
At The Lake Como EDITION, we’re supporting the Director of Marketing in turning bold vision into action by aligning strategy with tactical execution, navigating Marriott’s ecosystem, and shaping a commercial roadmap that’s as refined and intentional as the property itself. From stakeholder management to budget planning and brand-led activation, we’re here to bring clarity, momentum, and impact.
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Our approach is collaborative, strategic, and grounded in execution. We work hand in hand with the Director of Marketing, acting as a thought partner and structural support to translate vision into clear, actionable plans. By aligning with Marriott’s internal teams and systems—Digital, Loyalty, Brand, and PR—we streamline workflows, optimize resources, and ensure every initiative is both brand-led and commercially sound. The goal is to bring focus, agility, and clarity to the process, enabling the hotel team to lead with confidence and impact.
The Rome EDITION
Marketing Consulting
The Rome EDITION is more than a luxury hotel—it’s a cultural and social hub in the heart of the city. With its distinctive EDITION aesthetic, an elevated yet understated approach to hospitality, and a collection of exceptional venues, the hotel has all the right ingredients to be a standout destination.
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Our work focuses on creating a structured marketing framework that enhances The Rome EDITION’s visibility and ensures sustained demand. By refining the hotel’s demand generation strategy, repositioning Anima and The Roof, optimizing content and digital strategy, and providing strategic coaching for the marketing team, Everything Now is ensuring The Rome EDITION evolves into a long-term market leader.
Website
Anantara Plaza Nice
F&B Marketing and Positioning
SEEN by Olivier isn’t just another restaurant—it’s a dining and nightlife destination that blends contemporary Mediterranean flavors with Chef Olivier’s global influence. Positioned in the heart of the Riviera, SEEN has the potential to be a must-visit hotspot.
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To establish SEEN by Olivier as a leading culinary and social destination, we are implementing a high-impact marketing strategy that enhances visibility, drives engagement, and builds long-term momentum. Our work focuses on defining SEEN’s positioning within the market, creating compelling content and storytelling, and developing a seasonal activation roadmap to sustain demand year-round.
Website
Gran Marbella Resort & Beach Club
Opening Strategy and Positioning
We are supporting the opening of Gran Marbella Resort & Beach Club, shaping a brand that captures the soul of Marbella, timeless, quietly glamorous, and expressively Andalusian. From identity refinement to storytelling and strategic guidance, our work brings to life a destination where heritage meets contemporary elegance.
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We’re supporting the opening of Hotel Grand Marbella Resort & Beach Club with a comprehensive strategy that blends brand refinement with operational readiness. Our approach is rooted in Andalusian heritage and quiet glamour, shaping a brand that feels timeless, immersive, and emotionally rich. From opening strategy, brand positioning, and content development to digital planning, marketing leadership, and budget optimization, we’re guiding every step of the launch. We’re also managing agency partners, curating meaningful collaborations, and laying the foundation for future recognition and awards—ensuring the hotel enters the market with clarity, distinction, and lasting impact.
W Florence
Opening Strategy
W Florence is set to redefine luxury and lifestyle hospitality in the heart of Florence, blending bold creativity, vibrant social energy, and modern luxury. Everything Now is supporting the team with the marketing strategy, execution, team development, and high-impact opening to ensure W Florence makes an unforgettable entrance into the market.
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We are shaping W Florence’s marketing with a phased strategy, balancing pre-opening buzz with sustained post-launch momentum. Our work includes positioning each F&B venue, curating cultural and lifestyle programming, and securing strategic partnerships to amplify reach. A performance-driven content and digital strategy is in place to maximize engagement, while leadership coaching ensures the marketing team is prepared to drive results well beyond opening. Everything Now is bridging global brand strategy with local execution, ensuring W Florence makes an unforgettable entrance.
Website
Kyara – Post-Modern Cocktail Bar
Opening Strategy and Positioning
A postmodern cocktail bar imagined in 2050. Everything Now is leading the strategic positioning, launch campaign, and content direction for Kyara—blending sci-fi storytelling, high-concept mixology, and bold brand identity into a disruptive F&B experience. From Martini Diagnoses to AI-generated botanicals, this one is anything but ordinary.
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We treated Kyara like a universe, not just a bar. Starting with a disruptive brand narrative set in 2050, we built a strategy rooted in storytelling, experimentation, and cultural relevance. We worked hand-in-hand with the creators—Monica Berg and Alex Kratena—to shape a concept that breaks the rules of traditional hospitality. From defining the visual language and tone of voice, to designing a content strategy that merges science, AI, and nightlife, our goal is simple: make people feel like they’ve stepped into another dimension, and want to come back for more.
Previously Supported Hotels
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Aloft Madrid
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Bulgari Milan
Bulgari Rome
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The London EDITION
The Reykjavik EDITION
The Barcelona EDITION
The Madrid EDITION
The Rome EDITION
The Lake Como EDITION
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Hotel Arts Barcelona
The Ritz Carlton Abama, Tenerife
Penha Longa Resort
The Ritz-Carlton, Astana
The Ritz-Carlton, Wolfsburg
The Ritz-Carlton, Baku
The Ritz-Carlton, Rabat
The Ritz-Carlton, Geneva
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St. Regis Mardavall, Malorca
St. Regis Rome
St. Regis Florence
St. Regis Venice
St. Regis Belgrade
St. Regis Tamuda Bay, Morocco
St. Regis Astana
St. Regis London
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W Barcelona
W London
W Amsterdam
W Ibiza
W Algarve
W Edinburgh
W Budapest
W Verbier
W Prague
W Florence
W Rome
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The Gritti Palace, Venice
Cala di Volpe, Costa Smeralda
Pitrizza, Costa Smeralda
Romazzino, Costa Smeralda
Excelsior Hotel Gallia Milan
Casa Brera, Milan
Prince de Galles, Paris
Grande Bretagne, Athens
King George, Athens
Pine Cliffs, Algarve
Alfonso XIII, Sevilla
Maria Cristina, San Sebastian
Castillo Son Vida, Mallorca
Marques de Riscal, Rioja
The Jaffa, Tel Aviv
Mystique, Santorini
Vedema, Santorini
Santa Maria, Mykonos
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JW Marriott Venice
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Westin Palace Madrid
Westin Palace Milan
Westin la Quinta, Marbella
Westin Excelsior Florence
Westin Excelsior Rome
Westin Dragonara Malta
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Sheraton Hotel Cervo, Sardinia
Sheraton San Siro, Milan
Sheraton Malpensa, Milan
Sheraton Diana Majestic Milan
Sheraton Rhodes
Sheraton Lisbon
Sheraton Mallorca
Sheraton la Caleta, Tenerife
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Le Méridien Barcelona
Le Méridien RA Beach resort, Tarragona
Le Méridien Lisbon
What we___do
1. Marketing_Consultancy
We help brands cut through the noise with marketing that’s clear, impactful, and built to deliver.
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Campaign Ideation – Develop strategic, creative concepts aligned with business goals.
Digital Transformation – Optimize digital presence through websites, CRM, and performance marketing.
Content Strategy – Plan and create content that engages, converts, and drives brand awareness.
Restaurant & Bar Marketing – Build, launch, and position F&B concepts to increase visibility and covers.
Brand Positioning – Define brand identity, values, and market differentiation.
Marketing Leadership Coaching – Train and support in-house teams to enhance performance and strategic thinking.
Budgeting & Planning – Design marketing plans that maximize impact and resource efficiency.
Talent Recruitment – Identify and hire marketing talent that fits your brand and business needs.
2. Brand_Strategy
Branding isn’t just how you look—it’s how you make people feel. At Everything Now, we help brands find their voice, sharpen their message, and build an identity that sticks.
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Mission, Vision & Values Definition – Establish the core principles that guide your brand’s purpose and direction.
Strategic Brand Alignment – Ensure consistency across every touchpoint to reflect what your brand stands for.
Positioning & Narrative Development – Use research and insight to define a clear market position and compelling story.
Brand Identity Creation – Build brand assets from naming and visual identity to tone of voice and messaging.
Cohesive Brand Framework – Develop a unified brand system that drives recognition, connection, and purpose.
3. Opening_Strategy
We help brands launch strong—and stay strong—with a strategy built for long-term success.
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Market Research & Analysis – Understand your competitive landscape and target audience with precision.
Brand Positioning & Strategy – Define your brand’s space and create a clear, compelling market presence.
Creative Direction – Ensure visual and experiential consistency across every brand expression.
Budget Planning – Align investment with impact through smart, strategic resource allocation.
Digital & Social Strategy – Build visibility and engagement across key digital platforms.
PR & Communications – Drive awareness and credibility through targeted media outreach.
Partnership Development – Expand your reach by aligning with relevant and influential collaborators.
Event & Activation Planning – Design experiences that generate buzz and brand love.
Reputation Management – Safeguard and elevate your brand image across channels.
Awards Strategy – Position your brand for recognition, credibility, and long-term influence.
Post-Launch Growth Strategy – Sustain momentum and build continued relevance beyond opening day.
A Network of__Creators
Journalists
Copywriters
Graphic Designers
Brand Strategists
We connect you with the right people at the right time, all aligned to your vision, standards, and goals. No guesswork. No bloated rosters. Just the best, working together to bring your brand to life.
Through our network of top-tier creatives, clients get access to the talent that makes things happen. Designers, writers, photographers, art directors, content creators—you name it.
Music Curators
Art Directors
Photographers
Videographers
About_____________us
Inspired by Madrid, fueled by its creative spirit and the city’s obsession with breaking all the rules.
At Everything Now, we cut through the noise with sharp strategy, bold creativity, and real results. We move fast, think smart, and keep it simple—because great ideas don’t need to be complicated.
We start with your brand’s essence and build strategies that drive impact. From storytelling to execution, we focus on what works, not just what looks good.
Driven by clarity and speed, we turn big ideas into action. We push boundaries, stay practical, and keep every move purposeful.
We don’t just create marketing—we build momentum. Whether launching, evolving, or solving, we help brands move forward with confidence and intent.
Our____Principles
___Simplicity
Keep it simple. Embrace positive change and innovation. Add value at every touchpoint. Be agile and straightforward. No time for overthinking. Deliver smart solutions using cutting-edge technology to make a difference. Never settle.
___Authenticty
Identify and safeguard what makes your brand unique. Develop a voice and visual style that reflect your distinctiveness. Establish the right processes and standards to protect and own it. Completely.
___Greatness
Deliver exceptional marketing strategies to build outstanding brands. Focus on creative, human, and authentic solutions — steering clear of clichés and trends. Maintain an always-on, go-all-out attitude to help you make a powerful impact through engaging storytelling and bold creativity.
Meet the_______Team
Yamil Errasti
Founder and____Head of Strategy
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Yamil is a strategist with a sharp eye for big ideas and the skills to make them happen. With over 20 years of experience at Apple, W Hotels, The Ritz-Carlton, and Marriott International, he’s worked across luxury and lifestyle brands, specializing in branding, marketing, digital, and communications.
At Marriott International, he led marketing, digital, and loyalty strategy for 90+ luxury hotels across Europe, shaping the launch and opening strategy for 25 properties. His focus? Driving brand awareness, generating demand, and creating guest experiences that leave a mark.
Beyond hotels, Yamil is an expert in restaurant and bar marketing, helping F&B concepts build their identity, audience, and revenue strategies. From launching new dining experiences to repositioning iconic venues, he knows how to craft compelling narratives and elevate guest experiences.
He founded Everything Now to help brands cut through the noise, stand out, and lead. Sharp, strategic, and built for results—no clichés, just clarity and execution that moves the needle.
Connect with Yamil on LinkedIn and discover how he can elevate your brand to new heights.
Alexandra Rölli
Studio____Manager
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Alexandra is a marketing and brand expert with a sharp instinct for what connects people to brands. With a background in global marketing and experiential brand building, she brings both structure and spark to the studio’s day-to-day and long-term vision.
She spent three years at Estée Lauder Companies orchestrating consumer marketing plans for industry-defining beauty brands, followed by agency-side roles where she crafted immersive experiences for some of the world’s most dynamic names. From launch campaigns to live activations, she knows how to build moments that move people, and results that matter.
At Everything Now, Alexandra keeps the studio firing on all cylinders. She leads operations with intention, builds relationships with care, and identifies growth opportunities that align with the studio’s creative spirit. Think of her as the steady force behind the momentum: keeping things sharp, strategic, and always in motion.
Connect with Alexandra on LinkedIn and see how she builds bold brands with heart, edge, and intention.
