A Marketing Studio for brands that want it all: clarity, edge, and results.

means EVERYTHING

EVERYTHING now

Strategy-led.

Creativity-backed.

Outcome-obsessed.

Strategy-led. Creativity-backed. Outcome-obsessed.

Everything Now is a statement of ambition

big vision and sharp strategy to BUILD brands with clarity, discipline, and creative impact.

INRTO.

We make strategy feel simple, and creativity feel inevitable.

At Everything Now, we move fast, think clearly, and build work that actually works. No fluff, no noise, just smart ideas made real.

We bring the right people to the table; no big rosters, no middlemen. Everyone’s here for a reason. Everyone’s aligned.

We believe in simplicity, authenticity, and greatness. That means staying clear and agile, using tech where it adds value, and building systems that protect what makes each brand unique—voice, visuals, and beyond.

Our goal is to deliver standout marketing rooted in purpose, creativity, and human insight. Bold ideas, built to last.

ALL-IN, ALL-OUT, ALL-ON.

NOW IN MOTION

SLS Barcelona
Opening Strategy

Everything Now was brought in to build SLS Barcelona’s pre-opening marketing strategy from the ground up, ensuring the brand’s signature energy, playfulness, and theatrical luxury made an unforgettable entrance in Spain.

The Lake Como EDITION
Opening Strategy

At The Lake Como EDITION, we’re supporting the Director of Marketing in turning bold vision into action by aligning strategy with tactical execution, navigating Marriott’s ecosystem, and shaping a commercial roadmap that’s as refined and intentional as the property itself. From stakeholder management to budget planning and brand-led activation, we’re here to bring clarity, momentum, and impact.

The Rome EDITION
Marketing Consulting

The Rome EDITION is more than a luxury hotel—it’s a cultural and social hub in the heart of the city. With its distinctive EDITION aesthetic, an elevated yet understated approach to hospitality, and a collection of exceptional venues, the hotel has all the right ingredients to be a standout destination.

Anantara Plaza Nice
F&B Marketing and Positioning

SEEN by Olivier isn’t just another restaurant—it’s a dining and nightlife destination that blends contemporary Mediterranean flavors with Chef Olivier’s global influence. Positioned in the heart of the Riviera, SEEN has the potential to be a must-visit hotspot.

Gran Marbella Resort & Beach Club
Opening Strategy and Positioning

We are supporting the opening of Gran Marbella Resort & Beach Club, shaping a brand that captures the soul of Marbella, timeless, quietly glamorous, and expressively Andalusian. From identity refinement to storytelling and strategic guidance, our work brings to life a destination where heritage meets contemporary elegance.

W Florence
Opening Strategy

W Florence is set to redefine luxury and lifestyle hospitality in the heart of Florence, blending bold creativity, vibrant social energy, and modern luxury. Everything Now is supporting the team with the marketing strategy, execution, team development, and high-impact opening to ensure W Florence makes an unforgettable entrance into the market.

KYARA BARCELONA
Opening Strategy and Positioning

Kyara is a postmodern cocktail bar at SLS Barcelona, created by award-winning bartenders Alex Kratena and Monica Berg of Tayēr + Elementary. Everything Now was brought in to shape the brand launch strategy; from defining the positioning and voice to directing the pre-opening marketing, social media, and paid campaigns. We work closely with the team to ensure Kyara’s unique identity comes through in every touchpoint, aligning bold concept, design by AvroKO, and global ambitions into one cohesive story.

PREVIOUS selected PROJECTS

Aloft Madrid
The Madrid EDITION
Hotel Arts Barcelona
The Ritz-Carlton, Rabat
St. Regis Rome
St. Regis Venice
St. Regis Tamuda Bay
W Barcelona
W Rome

W Ibiza
W Algarve
W Edinburgh
W Budapest
W Prague
JW Marriott Venice
Casa Brera Milan
Grande Bretagne Athens

SERVICES

A Statment of Ambition.

A Statment of Ambition.

Marketing

  • Brand & Concept Development

    We help you shape the foundation of your brand, from defining positioning and values to developing campaign ideas and launching restaurant and bar concepts. Whether you’re building from scratch or reimagining an existing identity, we align creative direction with business goals to create concepts that connect and stand out.

    Digital & Performance Strategy

    We optimize your digital presence through integrated strategies that cover website development, CRM, content planning, and performance marketing. Everything is designed to increase visibility, drive engagement, and convert interest into action while making the most of your budget and resources.

    Team & Talent Enablement

    We support your internal growth through leadership coaching and talent recruitment. From strengthening the strategic thinking of your in-house team to helping you find the right marketing talent, we make sure your people are set up to perform at the level your brand requires.

    Full Marketing Externalization

    For brands that want complete support, we operate as your external marketing department. From strategic planning to execution across social media, content, digital, and communications, we handle every function with consistency, accountability, and focus. All under one roof with a single, clear direction.

OPENINGS

  • Brand & Market Strategy

    We start by understanding where you stand and where you want to go. Through market research, brand positioning, and strategic planning, we define your space in the market with clarity and purpose. From identifying your target audience to crafting a distinct identity, we set the foundation for long-term relevance and growth.

    Creative & Experience Direction

    From concept to execution, we lead the creative vision to ensure consistency across every touchpoint. This includes visual identity, storytelling, and guest experiences that feel intentional and cohesive. We also manage events, activations, and awards strategy to bring the brand to life in memorable ways.

    Digital, Social & Communications

    We drive visibility and engagement with tailored digital strategies, social media planning, and targeted PR. By integrating communications across platforms, we amplify your brand message, strengthen credibility, and build community: online and offline.

    Growth & Performance Planning

    We align investment with impact. From budget planning and partnership development to reputation management and post-launch strategies, we ensure every decision drives value. We help sustain momentum beyond opening day and position your brand for continued success.

BRANDING

  • Purpose & Direction

    We help you define what your brand stands for. From crafting your mission, vision, and values to establishing a strong strategic alignment, we make sure every part of your brand reflects a clear sense of purpose and direction.

    Positioning & Storytelling

    Using research and market insight, we shape a distinct positioning and narrative that resonates. It’s not just about what you do, but how you say it—clearly, confidently, and in a way that connects with the right audience.

    Identity & Expression

    We bring your brand to life through naming, visual identity, messaging, and tone of voice. Every element is designed to reflect your positioning and tell your story in a way that feels authentic and consistent.

    Framework & Implementation

    We tie it all together with a cohesive brand framework. One that gives structure to your identity, consistency to your communication, and purpose to every brand expression moving forward.

THE TEAM

Inspired by Madrid, fueled by its creative spirit , and the city’s obsession with breaking all the rules.

Inspired by Madrid, fueled by its creative spirit , and the city’s obsession with breaking all the rules.

Yamil Errasti
Founder and Head of Strategy

Yamil is a strategist with 20+ years of experience across Apple, W Hotels, The Ritz-Carlton, and Marriott International. He’s led branding, marketing, and digital strategy for luxury and lifestyle brands across Europe.

At Marriott, he drove marketing for 90+ luxury hotels and led the launch of 25 properties, focusing on awareness, demand, and guest experience. He’s also an expert in F&B marketing, helping restaurants and bars shape their identity and strategy.

He founded Everything Now to help brands cut through the noise and lead with clarity, creativity, and real results.

Alexandra Rölli
Studio Manager

Alexandra is a marketing and brand expert with a background in global strategy and experiential campaigns. She worked on consumer marketing at Estée Lauder and created activations for top brands on the agency side.

At Everything Now, she drives operations, builds relationships, and keeps the studio focused on growth. A steady force behind the momentum; strategic, sharp, and always moving forward.