Everything Now is a strategy studio offering branding and marketing solutions for those who want it all – and want it now.
Everything Now is a statement of ambition, demanding it all and delivering with urgency and impact. No compromises. No half-measures. We believe in big vision, sharp strategy, and moving fast with purpose. We don’t choose between quality and speed, or vision and action—we go for both. Creativity, strategy, execution, and results, done fast, done right. It’s not about doing more, it’s about doing what matters, with clarity, boldness, and intent. Everything Now means everything. All in. All out. All on.
Now in Motion
SLS Barcelona
Opening Strategy
Everything Now was brought in to build SLS Barcelona’s pre-opening marketing strategy from the ground up—ensuring the brand’s signature energy, playfulness, and theatrical luxury made an unforgettable entrance in Spain.
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Our approach started with laying a strong foundation—optimizing digital channels, paid media, and content strategy to create visibility and demand. From there, we secured strategic partnerships, designed a high-impact launch event, and mapped out a post-launch momentum plan to sustain engagement. Each venue within the hotel followed the same tailored strategy—positioning them as standalone destinations while reinforcing the overall brand presence.
With summer as a key focus—when occupancy and ADR are at their peak—we built marketing initiatives to drive performance where it matters most. At the same time, we led the recruitment of top marketing talent—professionals with the right blend of luxury expertise and lifestyle edge to ensure long-term success.
W Florence
Opening Strategy
W Florence is set to redefine luxury and lifestyle hospitality in the heart of Florence, blending bold creativity, vibrant social energy, and modern luxury. Everything Now is supporting the team with the marketing strategy, execution, team development, and high-impact opening to ensure W Florence makes an unforgettable entrance into the market.
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We are shaping W Florence’s marketing with a phased strategy, balancing pre-opening buzz with sustained post-launch momentum. Our work includes positioning each F&B venue, curating cultural and lifestyle programming, and securing strategic partnerships to amplify reach. A performance-driven content and digital strategy is in place to maximize engagement, while leadership coaching ensures the marketing team is prepared to drive results well beyond opening. Everything Now is bridging global brand strategy with local execution, ensuring W Florence makes an unforgettable entrance.
Anantara Plaza Nice
F&B Marketing and Positioning
SEEN by Olivier isn’t just another restaurant—it’s a dining and nightlife destination that blends contemporary Mediterranean flavors with Chef Olivier’s global influence. Positioned in the heart of the Riviera, SEEN has the potential to be a must-visit hotspot.
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To establish SEEN by Olivier as a leading culinary and social destination, we are implementing a high-impact marketing strategy that enhances visibility, drives engagement, and builds long-term momentum. Our work focuses on defining SEEN’s positioning within the market, creating compelling content and storytelling, and developing a seasonal activation roadmap to sustain demand year-round.
The Rome EDITION
Marketing Consulting
The Rome EDITION is more than a luxury hotel—it’s a cultural and social hub in the heart of the city. With its distinctive EDITION aesthetic, an elevated yet understated approach to hospitality, and a collection of exceptional venues, the hotel has all the right ingredients to be a standout destination.
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Our work focuses on creating a structured marketing framework that enhances The Rome EDITION’s visibility and ensures sustained demand. By refining the hotel’s demand generation strategy, repositioning Anima and The Roof, optimizing content and digital strategy, and providing strategic coaching for the marketing team, Everything Now is ensuring The Rome EDITION evolves into a long-term market leader.
Services
Marketing Consultancy
We help brands cut through the noise with marketing that’s clear, impactful, and built to deliver.
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Campaign Ideation – Big ideas with purpose and precision.
Digital Transformation – From websites to performance marketing, we make digital work for you.
Content Strategy – Stories that stick, visuals that convert.
Restaurant & Bar Marketing – Concepts, launches, and positioning that drive covers and culture.
Brand Positioning – Clarify who you are, what you stand for, and why it matters.
Marketing Leadership Coaching – Develop and empower your in-house team to think bigger and perform better.
Budgeting & Planning – Build smarter plans that balance creativity and business results.
Talent Recruitment – Find the right people to bring your marketing to life.
Brand Strategy
Branding isn’t just how you look—it’s how you make people feel. At Everything Now, we help brands find their voice, sharpen their message, and build an identity that sticks.
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We help brands define their mission, vision, and values—the foundation of who they are.
We make sure every touchpoint reflects what you stand for and why it matters.
Through research and strategic positioning, we craft stories that set you apart and resonate with the right audience.
We build brand identity from the ground up—from naming to visual identity, messaging, and storytelling.
We create a cohesive framework that gives your brand clarity, personality, and purpose.
Opening Strategy
We help brands launch strong—and stay strong—with a strategy built for long-term success.
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Market research & analysis to understand your landscape and target audience.
Positioning & branding to carve out your space and make a statement.
Creative direction to ensure visual and experiential consistency across every touchpoint.
Budget planning to ensure smart, strategic investment.
Digital & social media strategy to build hype and drive engagement.
PR and communications to get the right people talking.
Partnership strategy to amplify your reach with the right collaborators.
Event planning to create unforgettable launch moments.
Reputation management to protect and grow your brand credibility.
Awards strategy to build credibility, industry recognition, and long-term positioning.
Post-launch growth strategy to keep the momentum going well beyond opening day.
Access a Network of Creators
Through our network of top-tier creatives, clients get access to the talent that makes things happen. Designers, writers, photographers, art directors, content creators—you name it. We connect you with the right people at the right time, all aligned to your vision, standards, and goals. No guesswork. No bloated rosters. Just the best, working together to bring your brand to life.
Photographers
Videographers
Journalists
Music Curators
Art Directors
Copywriters
Graphic Designers
Marketing Talent
Brand Strategists
About us
Inspired by Madrid, fueled by its creative spirit and the city’s obsession with breaking all the rules.
At Everything Now, we’re here to cut through the noise and deliver what matters most: sharp strategies, bold creativity, and real results. With years of experience in business strategy and a passion for creative thinking, we move fast, think smart, and keep it simple—because great ideas don’t need to be complicated.
We believe in the power of being brand-led and business-rooted. Every project starts with understanding your brand’s essence and aligning it with strategies that drive measurable impact. From crafting unforgettable stories to building actionable plans, we’re focused on solutions that don’t just look good but work brilliantly.
Our approach is driven by clarity and speed. We thrive on turning big ideas into action—fast. We push boundaries without losing sight of what’s practical, ensuring that every move we make is purposeful and effective.
At Everything Now, we don’t just create marketing; we craft momentum. Whether you’re redefining your brand, launching something new, or navigating a challenge, we’re here to help you move forward with confidence, simplicity, and impact.
Mindset
Simplicity
Keep it simple. Embrace positive change and innovation. Add value at every touchpoint. Be agile and straightforward. No time for overthinking. Deliver smart solutions using cutting-edge technology to make a difference. Never settle.
Authenticity
Identify and safeguard what makes your brand unique. Develop a voice and visual style that reflect your distinctiveness. Establish the right processes and standards to protect and own it. Completely.
Greatness
Deliver exceptional marketing strategies to build outstanding brands. Focus on creative, human, and authentic solutions — steering clear of clichés and trends. Maintain an always-on, go-all-out attitude to help you make a powerful impact through engaging storytelling and bold creativity.
Meet the Team
Yamil Errasti
Founder and Head of Strategy
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Yamil is a strategist with a sharp eye for big ideas and the skills to make them happen. With over 20 years of experience at Apple, W Hotels, The Ritz-Carlton, and Marriott International, he’s worked across luxury and lifestyle brands, specializing in branding, marketing, digital, and communications.
At Marriott International, he led marketing, digital, and loyalty strategy for 90+ luxury hotels across Europe, shaping the launch and opening strategy for 25 properties. His focus? Driving brand awareness, generating demand, and creating guest experiences that leave a mark.
Beyond hotels, Yamil is an expert in restaurant and bar marketing, helping F&B concepts build their identity, audience, and revenue strategies. From launching new dining experiences to repositioning iconic venues, he knows how to craft compelling narratives and elevate guest experiences.
He founded Everything Now to help brands cut through the noise, stand out, and lead. His approach? Sharp, strategic, and built for results—no fluff, just clarity and execution that moves the needle.
Connect with Yamil on LinkedIn and discover how he can elevate your brand to new heights.
Hotels previousely supported
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Aloft Madrid
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Bulgari Milan
Bulgari Rome
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The London EDITION
The Reykjavik EDITION
The Barcelona EDITION
The Madrid EDITION
The Rome EDITION
The Lake Como EDITION
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Hotel Arts Barcelona
The Ritz Carlton Abama, Tenerife
Penha Longa Resort
The Ritz-Carlton, Astana
The Ritz-Carlton, Wolfsburg
The Ritz-Carlton, Baku
The Ritz-Carlton, Rabat
The Ritz-Carlton, Geneva
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St. Regis Mardavall, Malorca
St. Regis Rome
St. Regis Florence
St. Regis Venice
St. Regis Belgrade
St. Regis Tamuda Bay, Morocco
St. Regis Astana
St. Regis London
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W Barcelona
W London
W Amsterdam
W Ibiza
W Algarve
W Edinburgh
W Budapest
W Verbier
W Prague
W Florence
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The Gritti Palace, Venice
Cala di Volpe, Costa Smeralda
Pitrizza, Costa Smeralda
Romazzino, Costa Smeralda
Excelsior Hotel Gallia Milan
Casa Brera, Milan
Prince de Galles, Paris
Grande Bretagne, Athens
King George, Athens
Pine Cliffs, Algarve
Alfonso XIII, Sevilla
Maria Cristina, San Sebastian
Castillo Son Vida, Mallorca
Marques de Riscal, Rioja
The Jaffa, Tel Aviv
Mystique, Santorini
Vedema, Santorini
Santa Maria, Mykonos
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JW Marriott Venice
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Westin Palace Madrid
Westin Palace Milan
Westin la Quinta, Marbella
Westin Excelsior Florence
Westin Excelsior Rome
Westin Dragonara Malta
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Sheraton Hotel Cervo, Sardinia
Sheraton San Siro, Milan
Sheraton Malpensa, Milan
Sheraton Diana Majestic Milan
Sheraton Rhodes
Sheraton Lisbon
Sheraton Mallorca
Sheraton la Caleta, Tenerife
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Le Méridien Barcelona
Le Méridien RA Beach resort, Tarragona
Le Méridien Lisbon
Alexandra Rölli
Studio Manager
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Alexandra is a marketing and brand expert with a sharp instinct for what connects people to brands. With a background in global marketing and experiential brand building, she brings both structure and spark to the studio’s day-to-day and long-term vision.
She spent three years at Estée Lauder Companies orchestrating consumer marketing plans for industry-defining beauty brands, followed by agency-side roles where she crafted immersive experiences for some of the world’s most dynamic names. From launch campaigns to live activations, she knows how to build moments that move people, and results that matter.
At Everything Now, Alexandra keeps the studio firing on all cylinders. She leads operations with intention, builds relationships with care, and identifies growth opportunities that align with the studio’s creative spirit. Think of her as the steady force behind the momentum: keeping things sharp, strategic, and always in motion.
Connect with Alexandra on LinkedIn and see how she builds bold brands with heart, edge, and intention.
Find your Frequency
Intro.
Frequency is our space to think out loud. Quick thoughts, sharp takes, and real lessons on what makes marketing matter—straight from us and our friends.
No noise. Just signal.